I can't believe it's December. Most of my year was spent up late at night with my daughter who is now a year old. I have attached a small photo because she's so darn cute. I am trying to find a way for her to help with sales.

2002 and was a strange year for everyone because of the terrorist attacks in the previous year, major companies self-destructing due to high level greed and ongoing uncertainty in the Middle East.

And in all of this, the Internet didn't go away, though that would be something many of our clients and prospects would prefer. But this quirky medium of communication has not disappeared, it is still growing and finding its true niche in the way your clients want to shop for your products and services.

To help with that, we have been working on simplifying the system and adding marketing value to it. There are so many sites on the Internet, we feel that if we can help direct bookings to one booking engine, you will have more bookings with less administration. Our specific efforts have been to:

• Increase our efforts with out marketing affiliates
• Work more closely with our tourism association members
• Communicate better with our clients
• Market www.TravelInBC.com
• Launch new simpler accounts to make it easier to book and market online

As always we want your input. If you have ideas or concerns, please let me know.

Carolin Ford Honourary Vice President Marketing and Sales

Return to top page of Newsletter