Stickiness
Someone out there took the concept of spiders' webs being sticky and applied it to the World Wide Web. Perhaps someone should have used skein. Nevertheless, "stickiness" is what we're stuck with. Basically stickiness is the time spent on a web site over a specific period of time. One time example is average minutes per month a visitor spends at a web site.

It is a good idea to have your site as interesting, relevant and functional as possible so that the visitor will stick around long enough to book something!

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