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East Coast Client Profile: Bay Bloor Apartments

Lorne Bradt, our Sales Account Manager for Eastern Canada recently met with one of the sales managers at the Bay Bloor Apartments. In addition to the property handling all reservations via telephone, mail and email, online reservations have been part of the web site for 13 months.

The following are some of the key observations made by the Bay Bloor sales manager:
  • Simplicity of use. The property required a system to be totally under the property's control and not rely on a third party to adjust inventory, pricing and availability. The system has provided this.

  • Over time, transaction numbers have increased and cancellations have decreased.

  • Customers will make a booking on line as soon as they find a property that hits their price point.

  • Rates can be staggered to allow for the spread of availability through a stay. As a longer term property (core business of 21+ nights) the client can still get the bargains mid-way through because the system will move up and down the best possible rate available.
  • Guests must feel comfortable. Bay Bloor Apartments has new clientele becoming regular users of the Online Booking System purely because of the ability to book online. These people are comfortable with the use of "secured" sites.

  • Some guests will refer to our web site and the online system expressing "concern" with information going over the internet. We do not hamper reservations by insisting with online use to gain the special rates. If clients are not comfortable with using the on line system we will accept their reservation by phone. Although this does defeat the objective of the system, we realize some of the public will not book online. Quokka Systems has never objected to this.
  • The level of knowledge displayed by our Regional Representative, Lorne [Bradt], has been helpful in more than just making the system work. There has been help and advice in the understanding of aspects within the internet structure and web design.

  • Quokka Systems has listened [to us] and give [us] the impression that they consider comments within their [ongoing] system development.

  • In all the system has been easy to attend to. We have made some new contacts through the system and will continue to listen to advice to help us make more [contacts].


Check out: www.baybloorexec.com

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